Are you making the same mistake that many other firms are making; focusing on recruiting instead of systematically building a strong talent brand? Companies with a strong talent brand will increase their ability to hire top talent. Firms with a weak talent brand will continue to struggle to attract and maintain quality talent.
Companies are struggling to find and hire good people—it’s all-out war. Quality talent is out there, the challenge is finding it. One problem is firms are chasing the same people. The only way a company can rise above the recruiting crowd, is to become magnetic. This means developing a talent brand that attracts quality talent verses chasing it.
The Three Keys to Magnetic Attraction
1. Company culture: develop an environment where people want to work and can make positive contributions to society.
2. Develop young talent: help employees grow, provide training, and offer advancement opportunities.
3. Corporate engagement: turn your mission and purpose into relevant collaborative social projects.
Magnetism takes work, but it is worth it. Build a reputation for being a good company to work for and your firm will see multiple benefits.