This is a short list of the important tasks that will supercharge your employment pursuit. Master these four tasks and you will be successful.
1. Read the Right Business Publications
The right publications will be helpful in identifying where the jobs are, and also give you important business news to use during your interview. That will show that you are knowledgeable and engaged in the industry.
The key is to select the right publications for your industry. If you are looking to relocate, get a subscription to the local newspaper and business publications in the area you’re planning to live. Don’t forget to checkout corporate websites of the potential companies you have targeted.
2. Learn the Top Sites for Researching Employer Firms
Finding a good job these days is tougher than ever. There are so many factors to take into consideration but, thankfully, if you know how to navigate the internet it can provide you with the information to figure out where to invest your time. Focus on the firms and positions where your skills may prove to be the most valuable.
Invest the time to know as much as possible about your potential employer. If you land a job interview you’ll be prepared. Job listings rarely provide company information. Knowing where to find inside corporate information can mean the difference between getting a job from a great company or heading down the wrong path.
3. Network and Then Work the Net
Networking means more than simply talking to people. Search out people who can help you find the right leads. Build a “must-contact” list that includes family, friends, neighbors, your insurance agent, your stockbroker, people you know at other companies, etc. Prepare a set of talking points to guide you and help others understand what you are trying to accomplish.
Set realistic goals relative to the number and quality of the contacts you’ll make each week. Revisit your contacts every 60 days. And don't forget about talking with people you're using as references. Keep them apprised of your progress.
4. Direct Market Your Skills
Approach your job search just like you would a direct marketing project. First, take the list you’ve developed and make a short-list (these are the hottest prospects) do some additional research on the people and firms you want to target.
It's also important to remember not all jobs are advertised, so you’ll want to get on the radar and in the databases of key recruiters. You should cross-reference employer websites to determine if there are additional employment opportunities companywide that may fit your skill set. Next, print (inexpensive) postcards that showcase and promote your skills and value. Mail this postcard to your top prospects. Repeat as needed.