Business and society is moving at a very fast pace and large scale. The result from this dynamic shift is a culture that has lost the little things like respect, personal attention, and customer service. Large and small companies have fallen into the trap of treating people like objects. While most people feel fortunate to be employed, treating employees with a general lack of respect will not endear them to your company.
This impersonal approach may not impact your company’s bottom line in the short run, but in the bigger scheme of things you will be damaging your firm’s brand and reputation. To be competitive in years to come you will need to attract and hire quality people. Happy employees are your best recruiters. They are more likely to encourage friends and family to apply; in essence they become advocates for your company’s future.
Building a corporate culture that’s more considerate, respectful and personable will give you an advantage and help you stand out from the competition. So, build a company that has magnetism.
The three keys to attraction:
1. Company culture: develop an environment where people want to work and can make positive contributions to society.
2. Develop young talent: help employees grow, provide training, and offer advancement opportunities.
3. Corporate engagement: turn your mission and purpose into relevant collaborative social projects your organization can do well.
Magnetism takes work, but it is worth it. Build a reputation for being a good company to work for and your firm will see multiple benefits.